Evaluation Task 5 - How Did You Attract/Address Your Target Audience

The specific target audience of our film is male’s ages 18 – 44 because the younger end of this age group would enjoy a thriller with guns and a crowbars and the older end would enjoy the film noir part of it. We backed up this information by looking at the user views for China Town and LA Confidential, which is what we based our film around. When we decided that our opening title sequence was going to be a crime thriller, we had to consider the audience we were aiming at.

To attract the younger bracket of the age group we included guns and crowbars, therefore including violence, which would draw any young male in due to the fact that they like violence. We also used a young girl. Although you can’t see her very well this would draw the males in to watch it, we also had the girl in control as the man was being hit with a champagne bottle, therefore females would be attracted because they can see a woman in control over a man. 

   

This shows an argument between 2 upper class, rich people, therefore the  audience can imagine themselves in this position drawing them into the film wanting to know what is about to happen. Also the audience is about the same age as the male and female in the window therefore they can think about how they would react if they were in this position.

To attract the older end of the age group we put our film into black and white and set it in the 1950s. 

The 28 -44 age group would be able to relate to the detective as he is roughly the same age but also relate to the girl as they wonder what is going to happen to her. The fact that she is alone in the room with a man makes the audience wonder what is happening in the room and why someone’s taking pictures of them. The audience could be wondering why there is such a big age gap, is something inappropriate going on, what are they doing in a room alone together and because this is a thriller and relating back to the last task about conventions of a thriller you can presume something weird is going on.