Dawn of the Dead is a 2004 horror film directed by Zack Snyder. Kyle Cooper made the opening title sequence. He is a modern designer of motion pictures. He studied graphics design at Yale university and he worked at an advertising agency in his early years with offices in New York and Los Angeles. 
http://www.youtube.com/watch?v=lwBigliX1Bo
The writing is in red which could represent death and blood in the film. The writing is in normal writing but then blood appears to sweep the text away as if someone blowing through a straw. The opening title sequence has given a quick glance to the zombies, which could make the film more thrilling for the audience and they don't know what is going to happen after the opening title sequence. The title 'Dawn Of The Dead' is shown in bold, this emphasises what the film is going to be about. 'Dawn' creates darkness, or waking and 'Dead' indicates suspense and thriller. At the beginning there are pop up images of the scary parts of the film, this may warn the audience what the film is about, but also encourage them to carry on watching it by only revealing a quick flash of a few pictures.
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