Focus Groups: a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.
Coma69: the band behind ‘Down & Out’, with the selected genre of ‘heavy metal’ with a main interest coming from a male audience 17-24 year olds.
The idea of a focus groups is to be an important tool for acquiring feedback regarding new products, as well as various topics such as Music Videos. In particular with music, focus groups help bands/artists wishing to develop or test market a new products, and to discuss, view, and/or test the new product before/after it is made available to the public. With our focus group we can great useful feedback on ‘Down & Out’ to help understand what was key in our product and what we could’ve developed further
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