Codes And Conventions - the familiar and predictable forms and techniques used by the media to communicate certain ideas or to convey a desired impression.
Our music video uses the conventions of a heavy metal band, music video. We have used lots of close up shots which is typical of a heavy metal band, we also used strobe lighting which is a convention of a music video of this genre because it creates the rebellious feel. The fast cross cutting is also a convention of a music video because it cuts between each different member, it is especially a convention of a performance video.
Our website is also a typical convention of a bands website as we have the twitter section, the logo, the sound cloud section and many other sections which is typical of many band websites.
However on our CD digipak we don't have an album title which is going against the convention of a CD digipak because there should always be a title so that the audience know what the album is called. We have however included the artist name and a man in image which
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