Task 1 - Applying Pete Frasers Theory

I also used some of Pete Fraser's conventions these included:

Lyrics - Establish a general mood, key lines may only play part in the visuals 
Music - Tempo of the track drives the editing 
Genre - Reflected through mise-en-scene, themes,performance,cinematography, editing. 
Cinematography - camera may move to accompany performers, or circle them, to create a drama, Lots of close ups to create viewer intimacy and emphasize voice. 
Editing - generically fast-paced, but slow-paced could be used to establish mood. 
Intertextuality - "Music video as incorporating, raiding and reconstructing" (John Stewart) .Music videos often incorporate what a viewer will be familiar with. 
Narrative and Performance - sugguest storylines, and offer fragmented, non-linear, narrative. These leave an audience with a desire to re-watch. 

Music videos offer a more varied access to the artist than concerts....

• as a guarantee of a band's authenticity, by showing them in rehearsals or on stage performances
• to establish a relationship to familiar film or TV genres in narrative

Task 1: In What Ways Do Your Media Products Use, Develop Or Challenge Forms And Conventions Of Real Media Products?

Codes And Conventions - the familiar and predictable forms and techniques used by the media to communicate certain ideas or to convey a desired impression.

Our music video uses the conventions of a heavy metal band, music video. We have used lots of close up shots which is typical of a heavy metal band, we also used strobe lighting which is a convention of a music video of this genre because it creates the rebellious feel. The fast cross cutting is also a convention of a music video because it cuts between each different member, it is especially a convention of a performance video.

Our website is also a typical convention of a bands website as we have the twitter section, the logo, the sound cloud section and many other sections which is typical of many band websites.

However on our CD digipak we don't have an album title which is going against the convention of a CD digipak because there should always be a title so that the audience know what the album is called. We have however included the artist name and a man in image which

Task 1 - Music Video

Task 1 - Website

The main image is going against the convention of a website because it isn't stretched along the whole page which a normal picture would be

The twitter section is a convention of a website because all websites link to social networking sites such as twitter - this is also a convention of the online age as audiences are demanding social networking 

The wallpaper background is going with the convention of a website. The galaxy background is a convention of a heavy metal band

The whole website also goes with the convention of a heavy metal band

The latest news section is a convention of a website as it shows what the band are going to do

The logo at the top of the page is a convention of a website because then the user can see the logo of the band 

Sound cloud is convention of a bands website because all bands need to show and advertise the songs that they have produced

The gallery of images is conventional as it shows the images of the band from past events or gigs

Task 1 - CD DigiPak

Panel 1

Artists Name - Coma 69

The artists name is going with the convention of a CD DigiPak because there will always be the artists name on the front of a CD cover. This makes it easier for their target audience to not only remember their eye catching album cover but the name with it. This is both a symbolic and written codes of the album cover

Main Image

The main image is also going with the convention of a CD digipak because there will always be the main image on the front of an album cover, whether it is in the form of a portrait, text or black and white image. This is to get a message across to the audience about the artist's or bands's unique and interesting style. Different genres would normally have different images, for example a pop act such as Rihanna would have herself on the album cover, but a more alternative act such as Foo Fighter or Coma 69 would have a logo or image which would be putting the message across.

Album Title

Our digiPak goes against the convention of an album cover because there should always be a title on an album cover. This helps the audience know what the album is called but it is also to give the audience a feel of what the artist was thinking whilst creating the album, but also what the album might contain. For example Eminem's new album name, The Eminem Show, is an insight into his current life.

Panel 2

The black background gives a darker sense without stealing attention from written information.    Clear conventions of barcodes and record labels have been displayed. Technical and symbolic conventions have been used on this back cover.