Wednesday, 17 October 2012

Target Audience For Our Band

Coma69 is a 4-piece band, based in the Guildford area. Currently rehearsing in Aldershot, the band have played many live gigs, including Guilfest 2011, and have appeared on radio stations including 96.4 Eagle Radio. The band also play regular gigs at The Unicorn, Aldershot. From a media perspective they can be portrayed as "Experiencers" - seeking variety and excitement, looking for something new, offbeat and risky. Still formulating life values and patterns of behaviour, while being enthusiastic about possibilities and taking risks. When weighing these ideals against the choice of target audience, the main focus for our band will be REBEL and DROP-OUT individuals; wishing to make the world in their own image and choose to simply enjoy the thrills of life.


 We have a primary audience of 17 - 23 year old rockers shown in the pictures below:


We also have a secondary audience of older people shown in the pictures below:

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